Sales - Quick Introduction

Men and women alike want to feel confident in their product choices, no matter the style or cost. You are there to help them do that.

You will accomplish this by providing the best service your competition can not. By carefully determining the customers' needs and recommending the items that fit their needs.

Your goal should not be to sell just one item, but to build a loyal, trustworthy relationship. You want customers to come to you first for their next purchases. Plus this relationship will cultivate new customers just by positive word-of-mouth.

The key to this relationship is knowing your customers. By being genuinely interested in the information they share with you, you will create a relationship, not just another order number.

Building relationships is the key...

(next chapter Developing Your Selling Skills)

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