Interesting Tid-Bit - Paid Links Will Hurt You Even If -

Have you heard about "Paid Links"? It's when 1 webmaster sells space on his/ her "internet property" (blog, site, forum) but only if it meets the "PageRank" criteria? Maybe you are like me (on my other blogs) that sell space to advertisers. Well both ways can... or should I say... will hurt you once Google finds out.

Some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results.

Not all paid links violate Google's strict guidelines. Many people, like me, buy and sell links as a normal part of advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such by adding this rel="nofollow" attribute to the <a> tag.

This is where it gets tricky. Many website WYSIWYG editors do not allow you to alter the "HREF" code because it's built in the editor itself. Many blogging platforms are the same... you can't edit the "HREF" coding. Blogger is different. You can alter the coding. Simply goto TEMPLATE >> EDIT HTML >> EXPAND WIDGET TEMPLATES and scroll down till you see the widget you want to edit. Inside that widget you'll see the <a>.

For all those who can add this attribute and would like to stay on Google's good side, I suggest updating your links and don't hurt your site.

[source Google]

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