Submit Your Site or Not to?

When it comes to owning a website or a blog... traffic is the largest concern of all webmasters. Traffic means visitors and visitors means money. How do you get visitors? By submitting to search engines alone?

Instead of spending all your money on Search Engine Submissions, even if it is to 1000 and more search engines. I also know that plans starting at "free" and all the way up to $99.95 are enticing but don't be fooled. Using the techniques described below will assist you in making your website more traffic friendly allowing a greater chance of a higher ranking as a result.

Don't be fooled again by false guarantees of a high placement or placement guarantees because theses all have loop holes that benefit the submission services leaving you with less money in your pocket.

Link Exchanges:
One of the most time consuming techniques when done properly but one of the best ways to generate traffic. Exchange links with other sites that have similar products or services that you are offering. Most webmasters, competitors or not, are very interested in exchanging links or banners. These link exchanges can generate as more traffic than search engines and directories will. The more incoming links, the higher your ranking!

Message Boards & Guestbooks:
These offer a multitude of benefits and mostly untapped area of advertising! Message boards are filled with potential customers that return time and again to engage in conversations, and if you are an active part-time member of the community, the more chances you have of grabbing up some of these potential customers. Also the larger the community, the more topics are being discussed, the greater chances of being picked up by search engines. When you join a community that is closely related to your website, the every keyword you ever dreamed of will be discussed by the other members. Talking about helping your ranking! Your site surrounded by closely matched keywords of your site and more.

Guestbooks should be tagged positively in the manner which should help the webmasters website, but when you leave your website address, you then have a chance to pickup an e-friend to link too. Your link in their guestbook and on their site... two of your links for one of theirs.

eMailings:
Generally most people cringe on the phrase "unsolicited email" (or word "Spam") trying to sell you multiple types of sex-type products that you are not interested in. Instead of emailing people without permission, have your visitors have the option of "subscribing" to a "free" newsletter from your site. You should only mention the latest additions or updates to the site and possibly any special offers or special sales. This will also increase word of mouth referrals, because your mailing list will only know about your updates, but you must offer the option (in each mailing) to be removed from your mailing list. DON'T SELL YOUR CLIENTS EMAIL ADDRESSES. You will lose them from your mailings and from future purchases.

Bandwidth:
Many webmasters now have high speed internet, this is an excellent benefit your visitor and it can also be a disadvantage. Most Internet users do not have cable modem access, they are limited to telephone lines or cellular modems. The Webmaster with a cable modem may not realize that the page they designed takes 60 seconds to load on a standard modem. Statistics show that many people are unwilling to wait more than 20 seconds for a page to load. For more on Page Flow, please read this page.

Browser Compatibility:
This is a big and most overseen issue. You want your site to be as compatible as possible because there are so many choices of browsers available and users may not be able to view (or operate) your site properly. Simplicity is the key.... while fancy plugins and other "enhancements" may impress you and your friends but it will limit your business.

Your Domain Name:
Having your own domain name is the biggest impact on your visitors because it shows that you are committed. Instead of repeating myself, please visit this page for more on Domain names.

Page Title:
Your page title should be around 65 characters, including spaces and characters and should be page specific. Your company name and a short description of that page should make up your page title. This information you provide in your page title is what viewers will see when they use a search engine.

Meta Description:
Your Meta Description tag should only be about 200 characters in length. This tag is very important because this is how many search engines index your site. Use an honest and keyword rich approach that offers a true explanation of your services or blog.

Keywords and Key Phrases:
Your keywords should be up to 1000 characters and repetition of keywords tags is a no-no and will cause search engines to stop indexing your page, possibly "black-listing" you. Use commas to separate your keywords and key phrases which are keywords or phrases your potential customers may use.

A common technique is to purposely misspell words. Using a simple typo-technique could isolate you as the only option for your service or product.

Content:
Content is King, meaning there is nothing more important that "content". To achieve the best results in capturing more visitors, use as much product, place or service description where possible. The more content, the more chances you have... the less content the less of a chance.

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