Take Proper Steps Before Advertising

Work at Home Business Owners need to take proper steps before advertising. If not it can be a costly mistake.

Advertising your work at home business can be a very costly experience for work at home newbies. Taking these small steps will increase your sales and cut down on your expenses. The most important thing that these steps have in common is DO YOUR RESEARCH because anyone on the internet will take your money to place an ad on their website, search engine etc. The unfortunate thing is unless you know what you are doing... they will do just that, take your money.

Anyone who plans to advertise should take these necessary steps:
1. Fully understand their market so they know exactly to whom they will be promoting to. Submit only to those places where your target market will be looking. This will save you time, and money, and increase the chances of keeping your advertising costs low.

2. Analyze your website design and overall feel. Does it appeal to your market? If it does, tailor your ads to relate directly to your website. Does it have effective keywords and navigations?

3. Design "in-your-face" headings to get more attention. Headings with all capital letters but Use them sparingly for emphasis, and don't pile on words just for length. Sometimes the quicker heading is the better.

4. Write several ads and put yourself in your customer’s shoes. Which one appeals to you? Then share them with your family and friends. Which advertisements appeal to them? Now the strongest ads should be sticking out at you.

5. Test your ad(s) for efficiency and don't worry... you can't over test. First place your ad in your local newspaper classifieds. Then move the ad to the major newspaper in your state.

Example - in MA there is the Boston Globe. This is the biggest newspaper in MA... then there are local newspapers per county.

Track which newspaper(s) pulls the most for you and stick with them. Then move to the internet using companies like Yahoo!, Search123, Miva, Mamma, Enhance, Constant Contact and Excite. These companies give you free tools to easily track your campaigns so you know which one is stronger than the other.

6. Appeal to the impulse in the viewers of your ad. Cause your readers to click a link to your sales letter. Emphasize the benefits of reading that letter. Offer something free in the ad itself, "just for looking". Perhaps a free copy of your newsletter or a free e-book you've added to your site would do the trick.

7. Don't over sell your product or service by using unbelievable exaggerations. This can discourage your prospects even before they get to your site.

8. Hire a professional Proofreader. It's crucial to your success in ad writing and online generally. A proofreader can check your spelling, edit your grammar, and fix punctuation in places you couldn't imagine.

9. Keep a stronger and rewarding ad working for you. Keep submitting it to new places and continue running them in the usual places. A few sales will never wear out a good ad.

10. Create a "Word of mouth" advertising campaign through your friends, acquaintances, family and neighbors. Word of mouth marketing is often the best and most effective advertising method and it costs you nothing... maybe a discount at first... but then it will take off. Apple, Nike, Toyota etc. etc. (all major stores and companies use this as their backbone campaign)

11. Network both online and off in forums and other groups where your target market 'hang out'. Give out Freebies while you are networking because everyone loves to get something free and this will also help stimulate the 'word-of-mouth' campaign. (Freebies could also be pens and business cards)

Your advertisement should include some of the following:
DESCRIPTION - What is the product/service/opportunity in 50 words or less?
PURPOSE - What does it do? How does it work?
PRICE - How much does it cost?
FEATURES - What are the vital facts about this product/service/opportunity?
BENEFITS - What will it do for people? What specific problems does it solve? Saves money or time? Makes life better? What is the prime benefit?
COMPETITION - Why is my product/service/opportunity better? How is it different? What attributes can I stress that they don't?
GUARANTEE. 30 days free trial? Money back?
PROSPECT - Who is my ideal prospect? Male or female? Income? Lifestyle? Biggest concerns?
OBJECTIVE - What do I want? Inquiries, leads, sales, image building, traffic, etc.?
OFFER. What's the deal? Two for one sale? Limited-time offer? Free information?
DEADLINE - When does my offer expire?
METHOD OF PAYMENT - Cash, bill me, VISA, MasterCard, etc.?
METHOD OF ORDERING - Mail, phone, fax, computer, etc.? 800 number?
SAMPLES. Do I have a sample of this product? Do I have a tape or video to explain the opportunity?
TESTIMONIALS AND ENDORSEMENTS - Letters from happy users? Media coverage? Celebrity endorsements?

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