Do it right. Do your research on the builders, get a clear idea and gather examples of what you want. Submit your idea and examples and see what they can or can not do. Do this to all of the builders you like, or look good to you.
Then above and beyond the design... what type of SEO do they do? Do they submit to search engines? Remember that SEO encompasses many avenues... so get a general idea first... then ask away. Tags alone won't cut it.

Don't monkey around. Do it right the first time!
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