Website Colors That Turn Away Customers

Using the wrong combination of colors or creating a site that has way too many colors could turn off customers completely. Color is the quickest way to communicate to your clients (besides pictures or graphics) of a message and meaning you probably didn't know you were communicating.

More quick facts on colors and their effects:
1 - Color creates powerful psychological and physiological (or physical) effects. Psychological effects are sensed in the mind; physiological effects actually cause a change in the body. It is important to note that people may react differently to the same color, based on their previous experiences or learned behavior.

2 - Color affects an individual's moods or feelings in regard to space. Light and/or cool colors seem to expand space while dark and/or warm colors seem to shrink space.

3 - Color affects eye's perception of weight and size. Dark and bright colors seem heavier than light and cool colors. But in fashion, dark colors tend to slim the figure, whereas light colors are usually thought to make one look heavier.

4 - Color affects a person's perception of temperature. Studies have indicated that body temperature actually fluctuates in response to various colors.
For example, red and yellow can raise one's temperature; cool colors like blue and green can lower one's temperature.

Quick Color Break Down:
Red - Stimulating. Exciting. Energizing. Appetizing. When you eye sees red, chemical responses in your body cause your blood pressure, pulse rate, and adrenaline to increase. Fire engine red is more energetic than a more traditional burgundy. Sports Cars tend to be painted red to help excite your sensation of speed before the ride.

Pink - Romantic. Youthful. Best used for less expensive and trendy products. Vibrant pinks are common in the cosmetic industry. Bubble gum pink can be considered immature, while magenta is considered more sophisticated.

Orange - Friendly. Energizing. Inviting. Similar to red’s arousing effect, orange is often associated with bright sunsets or fall foliage. Orange contains the drama of red with the cheeriness of yellow.

Yellow - Warm. Sunny. Cheerful. Vibrant. Yellow is equivalent to enlightenment and imagination. This color is especially effective for food service industries because of the association to bananas, custards and lemons. Pale yellow is an excellent choice for point-of-purchase products because the eye sees the highly reflective yellow before it notices any other color.

Brown - Rich. Sheltering. Durable. Sensible. Brown is an earth tone and is related to the earth’s nurturing qualities and stability. Brown provokes a positive response, but the wrong shade could lead to the relation to dirt. Richer browns works well with food products since customers also relate it to root beer, coffee and chocolate.

Blue - Cold. Serene. Consistent. Similar to the earthy color brown, blue is related to the sky and water. Blue is an ideal color for websites, especially e-commerce websites. Many banks and financial institutions use blue in their marketing because it makes customers feel more trusting. Blue also can generate a cold feeling if used without neutral or warmer colors.

Green - Refreshing. Fresh. Soothing. Cooling. Green works well for personal hygiene or beauty products because of its soothing and flattering tones. Most people link plain old green to foliage or grass while mint green is seen as fresh. Emerald green is elegant, royal and prestige.

Purple - Elegant. Sensual. Royalty. Purple is a renown royal color used in crowns and capes of Kings and Queens of yester-year. Purple is best used with cutting edge products or products that have proven themselves better than the rest of the competition.

Neutrals - Classic. Quality. Natural. Timeless. Tones of beige, gray and black create a psychological message of dependability, timelessness and professionalism. They will not become out-of-date and will always be stylish.

White - Pure. Bright. Pristine. Simple. Life. While white can signify clean, it can also be considered generic and vacant, unless you compliment it with color.

Black – Strong. Vacant. Mysterious. Powerful. Professional. Black is seen as powerful, dramatic, elegant and expensive. In food packaging, a customer will actually pay more for a gourmet image. Although black is associated with mourning or death, its positive associations far outweigh its negative.

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